By the time you’re reading this, 92% of all the goals you and your employees set at the New Year will likely be added to the pile of good intentions, but failed action.

If you’re one of those 8% who are still on track, congratulations. If you’re not, keep reading!

Where do people go wrong when they set goals? Well, goals are specific, measurable, and realistic outcomes that you want to achieve. It’s easy to set goals but goals are boring. They are easy to articulate but don’t excite, motivate, or inspire.

As important as goals are, setting goals for many people can be more demotivating and de-energizing than they are helpful. When goals aren’t met, people feel defeated.

Goal setting for some people is just a self-esteem, confidence-busting activity. Since the majority of people, including executives, are skilled at setting goals but miserable at achieving them, why not do something that energizes change, inspires people to alter their routines and to do something different?

You can start by teaching people to define and then write meaningful purpose statements. Purpose is why we do what we do. Purpose is the source of our underlying intentions and motivations.

Why is it that we can achieve our goals and live a well-intentioned purpose but still feel unfulfilled?

Leading with purpose isn’t about the actions leaders take, but the emotions and the experience that employees feel.

What is it that you’re doing today that will help others live a life worth living? Here’s a hint: it starts with purpose and it ends with fulfillment.

Give us a call if you’re ready to take this journey.