Evolution25 Leadership Conference
DREAM, PLAN, DO, REVIEW | The Simple System the Best Teams in the World Always Use
TUESDAY, OCT 7, 2025 | 8 AM–4 PM | PENN HARRIS HOTEL AND CONFERENCE CENTER | 1150 CAMP HILL BYP, CAMP HILL, PA 17011
Keynote Speaker: Jon Acuff
Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.
Published in more than twenty languages, his work is both critically acclaimed and adored by readers. When he’s not writing, Acuff can be found on a stage, as one of INC’s Top 100 Leadership Speakers. He’s spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Nissan, Microsoft, Lockheed Martin, Chick-fil-A, Nokia and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium.
Jon lives outside of Nashville, TN with his wife Jenny and two teenage daughters.
About the Keynote “Dream, Plan, Do, Review: The Simple System the Best Teams in the World Always Use”:
It’s a complicated world. Even picking a show to watch is a chore. Have you ever scanned Netflix, Hulu, Prime, Apple+ and Max only to say, “There’s nothing on.” On the contrary, there’s 10,000 years of content to choose from but cognitive overload stresses us out so we retreat to reruns of the Office or the Gilmore Girls.
Business is no better. By the time you finish reading this sentence there will be new tools, techniques and regulations for your industry. How do successful teams and leaders make sense of all this chaos? With four simple words.
When New York Times Bestselling author Jon Acuff got curious about why certain teams float about the complexity and outperform everyone, he did three things:
– He commissioned a research study with PhD Mike Peasley.
– He built a private online community of 20,000+ to test what he learned.
– He worked with more than 350 companies and teams.
Over the years of research, a pattern emerged. From Lexus to Walmart, Chick-fil-A to Microsoft, successful goals always require the same four stages: Dream, Plan, Do, Review.
In the dream stage, you answer the question, “What do we want to do?” In plan, you answer, “How will we do it?” In do, you simply ask, “Are we doing it?” In review, “Did it work?”
If that’s really all it takes though, why doesn’t everybody use these stages? Well, most people do, but they get stuck.
Dreamers get stuck in the dream stage. A dreamer has 1,000 ideas and 0 actions.
Perfectionists get stuck in the plan stage. A perfectionist will change the world as soon as the plan is perfect.
Procrastinators get stuck in the do stage. A procrastinator will always start tomorrow.
Hustlers get stuck in the review stage. A hustler is addicted to do and can’t stand stopping to review to check if they’re headed in the right direction. They’re all motion, very little mission.
This is the moment in the keynote when audience members elbow each other as they quickly, painlessly identify what’s holding them back. Then, pulling from his 9 books of research and resources, Jon unleashes tactical, actionable ways to apply DPDR immediately.
Laced with the humor that saw him open for Dolly Parton at the Ryman and the customization that makes him one of the most rebooked speakers in the history of Premiere, Jon’s new keynote is perfect for your team.
Morning Workshop Speaker: Sarita Maybin
Sarita Maybin is a dynamic and seasoned speaker, known for empowering audiences with the skills to transform uncomfortable conversations into constructive communication. With a career spanning over two decades as an international speaker and communication expert, Sarita has shared her insights in all 50 states, 10 countries—including Iceland—and on the prestigious TEDx stage.
Sarita blends real stories, practical solutions, and a relatable presence that engages her audience and inspires positive action. Her universal message has resonated with a diverse range of clients, including American Dental Association, Million Dollar Round Table, National Conference of State Legislators, Department of the Navy, and the University of California.
Leveraging her background as a former university dean of students with a master’s degree in counseling, Sarita shares strategies for enhanced collaboration and communication. As a “military brat” who thrived in a life of constant change, she brings a unique perspective, emphasizing that the power of communication is not just in what you say, but how you say it.
Sarita is also an author, having literally written the book on how to respond to the question: “If You Can’t Say Something Nice, What DO You Say?” Her commitment to fostering positive dialogue continues with her latest book, “Say What You Mean in a Nice Way.”
About the Morning Workshop “Total Teamwork: Working Together for Better Results”:
In this upbeat and interactive keynote, Sarita Maybin, author of Say What You Mean in a Nice Way, shares practical strategies to help teams collaborate effectively—even when challenges arise. Discover the key roles team members play, gain valuable insights for strengthening trust, and explore effective ways to enhance team engagement.
Key takeaways from this presentation:
• Assess your team’s effectiveness with an easy-to-use checklist
• Strengthen trust using Sarita’s Top 10 Positive Communication Phrases
• Establish shared team expectations with “Rules of the Road”
• Communicate in a way that encourages engagement and collaboration
• Address disruptive behavior—without damaging relationships
Visit www.EvolutionConference.org for complete event details and to register.
What Is the Evolution Leadership Conference?
When you attend the Evolution Leadership Conference, you’ll meet with fellow leaders to engage in thought-provoking sessions and workshops. You’ll hear from executive coaching and leadership development experts on critical topics relevant to today’s business world.
This opportunity allows you to gain valuable insights, discover new tools, and empower yourself to leave your greatest legacy as a leader. It also gives you the chance to gain inspiration from fellow leaders and build a trusted network with like-minded people who can challenge and support you.
Why Attend the Evolution Leadership Conference?
Why Attend the Evolution Leadership Conference?
From keynote speaker sessions to workshops to panels, the conference offers a wide range of benefits. You’ll have the opportunity to:
- Learn from powerful speakers: The Evolution Conference brings together premier speakers with diverse expertise and extensive experience in coaching, thought partnership, and leadership development.
- Enhance leadership skills: You’ll learn from thought-provoking insights and receive new resources and tools to enhance your skill sets and help you continue to grow as a leader.
- Find your purpose and mission: Through hands-on engagement throughout the conference, you’ll find motivation and creative tools to help you identify and pursue your fundamental values, mission, and purpose.
What You Can Expect From the Evolution Conference
At the conference, you can expect to meet a diverse group of fellow professionals in leadership roles. You’ll have the opportunity to engage with and learn from peers and premier speakers with extensive expertise in leadership coaching. In a dynamic atmosphere, motivating speakers and dedicated professionals like you will give you many ways to gain insights and support. At the same time, you’ll be able to share your own expertise and unique perspectives to offer insight to fellow leaders.
The conference offers the opportunity to pursue growth in several different ways. You’ll be able to develop your approach to leadership through various formats, including:
- Live Q&A sessions.
- Keynote speaker presentations.
- Workshops.
- CEO panels.
Through these different formats, you and your team can engage with challenging topics at the forefront of modern business practices. Speakers and panels address critical issues such as cultivating a vibrant work culture, leading amid a chaotic world, creating a coaching culture, and finding your purpose to leave a legacy. Throughout the event, you’ll be able to engage with these nuanced topics and come away with creative solutions to take back to work.
Visit www.EvolutionConference.org for complete event details and to register.
Explore Our Upcoming Leadership Conference in Central Pennsylvania
Explore Our Upcoming Leadership Conference in Central Pennsylvania
If you’re looking for opportunities to grow, the Evolution Leadership Conference can be your springboard for success. Gain insights from trusted thought partners and discover motivation and support from a network of dedicated leaders like you. Sign up to save your spot and experience the conference for yourself this October.
Visit www.EvolutionConference.org for complete event details and to register.
